George Mussalli was quoted in Dervedia Thomas’s article “Managers Deploy Natural Language Processing to Detect Greenwashing,” published by FundFire.

Asset management firms are deploying natural language processing (NLP) to help identify and weed out companies that adopt a superficial approach to environmental, social and governance (ESG) standards.

Some companies engage in so-called greenwashing — the act of presenting a firm as more ESG friendly than it actually is — by promoting efforts to stay on top of environmental practices while material risks linger, says George Mussalli, PanAgora Asset Management’s CIO and head of equities research.