Asset management firms are deploying natural language processing (NLP) to help identify and weed out companies that adopt a superficial approach to environmental, social and governance (ESG) standards.

Some companies engage in so-called greenwashing — the act of presenting a firm as more ESG friendly than it actually is — by promoting efforts to stay on top of environmental practices while material risks linger, says George Mussalli, PanAgora Asset Management’s CIO and head of equities research.

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